Sunday, November 2, 2008

Brand promoters

Life is full of surprises. One will not be wrong to think that all promoters will be friendly and most unlikely to behave in a manner that can be called arrogant.Especially in a supermarket known for its excellent oriental customer service. I was utterly wrong. Allow me to relate my encounter.

I was at a supermarket in Balakong and my attention was caught by a promoter of a few bottles of a gel-like substance. There was a group of about 5 - 3 ladies plus 2 teenagers. This 60 + year old promoter was talking and pouring this greenish liquid for the 2 girls to sample , explaining its goodness to them. As I was also new to the scene, she then poured a reddish liquid into a sample cup and offered it with her left hand towards my direction without looking at me. Taken by surprise by my non-reaction , she then turned to look at me and said ,without a smile , that the sampling is for me. I was equally astonished. She expected me to drink this sample without telling me what it is. No , thank you, I told her.

I believe she has done a great disservice to her boss. She has turned away a potential buyer by her attitude. I wonder how she was chosen into this industry. or was it just a case of no takers because the remuneration is peanuts ? Nevertheless, she is more a liabilty than an asset . All interest has been erased by her irresponsiblity.

Earlier at another counter offering cereal sampling, the attitude of the promoter left much to be desired. A thirty something queried regarding one of the four cereal packets. She totally ignored this lady and went to prepare another type for her to sample with an air of " take it or leave it ". She then announced that she gives samples for every packet sold. The way she put that was so offputting. I feel sorry for her boss. Nevertheless, I will continue buying the product despite her. Because I have been taking this brand and I still like it.